Wirra Wirra Story
Wirra Wirra originates from the indigenous language of South Australia,meaning "small mountain"
Logo represents in a concise and childlike way,representing the brand core concept:natural,outdoor,and ecological.
Sun, Moutain And Tree
The logo of Wirra Wirra composes of three major elements of nature,the sun, mountain and plant,implied the adventurous of childhood.
The Sun: an emblem of warmth,brightness,and vitality.Provide children with endless vitality and innocent expectations.
The Mountain: represents challenge and conquest,which is the magnificent scenery of nature.The first step to the mountaintop is to look afar,to achieve goals and tofulfill dreams.
The Tree: represents the growth and changes of life.There are full of dynamic changes and resilient perseverance in the life,like a tree,that absorbs the power oflight and heat,but still has its own annual rings.
Everything about Nature
Design
Art, Nature, Style
WirraWirra's clothing integrates highly distinctive Australian Indigenous totems, murals, and local flora and fauna patterns, complemented by a low-saturation color palette crafted with plant-based dyes inspired by Scandinavian aesthetics. The infusion of classic rustic Australian country style with pastoral vintage elements creates a uniquely stylish aesthetic for WirraWirra's clothing line.
The dyeing technol of WirraWirra achieved through the extraction and use of natural elements and plant-based sources.Various plants containing pig-ments are utilized as natural dyes to color natural fibers and other plant-based materials. In comparison to synthetic dyes,these natural dyeing processes are more environmentally friendly and safe.The use of dyes sourced from nature con- tributes to a more sustainable and ecologicallysound approach to fashion.
we narrates everything about nature
Rooted in the indigenous culture of South Australia
The stories and wisdom passed down by ancestors. From the wonders of the natural world to the ancestral wisdom, from the canyons and rocks shaped by geological movements to the knots tied and wooden boats crafted by the original inhabitants, and the trajectories outlined by celestial bodies, we seek inspiration and beauty in every beam of sunlight and every gentle breeze.
Every product from Wirra Wirra is a letter, a gift from nature to children, constructing a bridge for children to engage in a dialogue with nature. We simply quietly recount all these aspects of nature. As for her beauty, kindness, gentleness, thoughtfulness, and comfort, they will naturally manifest in the everyday companionship of each passing day.
Wirra Wirra
Forever natural,forever innocent